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Instagram in India is a massive mix of Bollywood superstars, cricketers, and digital-first creators. While celebrities like Virat Kohli (270M+ followers) lead in numbers, the "influencer" space is dominated by relatable creators who have built communities from scratch.
Here are the top 10 influential Indian Instagram creators in 2025 and why they have captured the nation's attention:
Top 10 Indian Instagram Influencers (2025)
| Influencer | Primary Niche | Why They Are Famous |
|---|---|---|
| 1. Prajakta Koli (@mostlysane) | Comedy & Lifestyle | Known as the "Queen of Relatability," she started with middle-class observational comedy and has transitioned into a Netflix star (Mismatched) and a global UN ambassador. |
| 2. Bhuvan Bam (@bhuvan.bam22) | Comedy & Entertainment | A pioneer of the "one-man-many-characters" format. His raw, desi humor via BB Ki Vines and his recent shift into high-production web series like Taaza Khabar keep him at the top. |
| 3. Ranveer Allahbadia (@beerbiceps) | Podcasts & Self-Help | Famous for The Ranveer Show, he redefined the Indian podcasting scene by interviewing everyone from spiritual gurus and billionaires to Bollywood stars and politicians. |
| 4. Kusha Kapila (@kushakapila) | Comedy & Satire | She rose to fame with her satirical "South Delhi Girl" sketches and has become a leading voice in entertainment, often blending humor with commentary on modern relationships. |
| 5. Jannat Zubair (@jannatzubair29) | Fashion & Lifestyle | A former child actress who successfully transitioned into a Gen Z fashion icon. Her massive following comes from her blend of aspirational lifestyle content and music video appearances. |
| 6. CarryMinati (@carryminati) | Roasting & Gaming | Although a YouTube giant, his Instagram presence is huge. He is the face of "Roast Culture" in India, known for his aggressive, high-energy satirical takes on internet trends. |
| 7. Ashish Chanchlani (@ashishchanchlani) | Comedy Skits | Famous for his over-the-top, cinematic comedy sketches that focus on family, exams, and friendship. His high-energy "desi" humor resonates deeply with the Indian youth. |
| 8. Komal Pandey (@komalpandeyofficial) | Fashion & Styling | She revolutionized Indian fashion content by moving away from simple "OOTDs" to high-production, experimental fashion films that challenge traditional style norms. |
| 9. Gaurav Taneja (@taneja.gaurav) | Fitness & Vlogging | Known as "Flying Beast," this pilot-turned-influencer is famous for his daily family vlogs and fitness transformation content, portraying a "traditional yet modern" Indian family life. |
| 10. Masoom Minawala (@masoomminawala) | Luxury Fashion | A global face for Indian luxury, she is famous for bringing Indian craftsmanship to international platforms like Cannes. She is highly respected for her "Support Indian Designers" initiative. |
How to Use These Influencers in Your Strategy
If you are a marketer, you can leverage these creators to drive massive traffic. For example, if you are running a campaign with a creator like Ranveer Allahbadia, you should:
Create a Taphere.uno branded link (e.g.,
taphere.uno/ranveer-advice).Enable Mobile Deep Linking on the Taphere.uno Advanced Dashboard so users land directly in your app or store.
Track the Real-Time Analytics to see which specific Reel or Story triggered the most sales spikes.
